# Meta's AI-Driven Ad Creative Tools

## What's Inside

* Meta's AI-Powered Ad Creative Tools
    
* Google's Enhanced AI Assistant
    
* Canva Unveils AI Tools 'Magic Studio'
    

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## Meta's AI-Powered Ad Creative Tools

![Meta](https://cdn.hashnode.com/res/hashnode/image/upload/v1696477387658/6ef88ecc-b2ed-461b-b3a0-7b77eb45a051.jpeg align="center")

* Meta has introduced generative AI-powered features for ad creatives in Ads Manager. These features aim to assist advertisers in creating and optimizing ad campaigns.
    
* The global rollout of these features will be completed by next year.
    
    * *Background Generation*:
        
        * Allows advertisers to create multiple complementary backgrounds for their product images.
            
        * Enhances personalization and engagement.
            
    * *Image Expansion*:
        
        * Adjusts creative assets to fit different aspect ratios across various surfaces.
            
        * Saves advertisers time and resources.
            
    * *Text Variations*:
        
        * Generates multiple versions of ad texts based on the advertiser’s original copy.
            
        * Provides multiple options to better reach their target audience.
            

## Google's Enhanced AI Assistant

![Google AI Assistant](https://cdn.hashnode.com/res/hashnode/image/upload/v1696477416132/8dfe8e4b-36f4-4fee-9511-47be07ec4c2e.jpeg align="center")

* Google introduced Assistant with Bard at the Made by Google event.
    
* This AI-enhanced assistant utilizes generative AI for personalized user assistance.
    
* It can perform tasks like trip planning, email inbox search, and creating grocery lists.
    
* Integrates with Google apps like Gmail and Docs to find and summarize information.
    
* Supports interaction through text, voice, and images while retaining key Assistant features.
    

## Canva Unveils AI Tools 'Magic Studio'

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1696477565643/65038962-a9ec-462d-8ee7-295f00731092.png align="center")

* Canva launches Magic Studio, an AI-powered suite for accessible content creation.
    
* Introduces Magic Switch, enabling instant design format transformation without manual adjustments.
    
* Offers automatic translation of designs into 100+ languages.
    
* Introduces text-to-video capability in Magic Media, powered by Runway AI.
    
* New photo editing tools like Magic Grab and Magic Expand enhance editing capabilities.
    

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