# Oreo, Cadbury, Unilever use Generative AI to create Advertisements # What's Inside * Oreo, Cadbury, Unilever uses Generative AI to create Advertisements * Dolma, Allenai's first data artifact, a dataset of 3 trillion tokens Open for LLMS PreTraining * Artificial Intelligence for Augmentation and Productivity * Neuralangelo – A Breakthrough in Computer-Aided 3D Reconstruction --- ## Oreo, Cadbury, Unilever & other Big Companies use Generative AI to create Advertisements ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692406600583/4667d0ec-0db4-4271-a3dd-cefba075e948.jpeg align="center") * Large advertising agencies like WPP and multinational corporations such as Unilever are turning to generative AI to reduce marketing costs and create more advertisements. * Companies like Nestlé and Mondelez, associated with WPP, have used OpenAI's DALL-E 2 to produce ads, including one for Cadbury featuring an AI-generated video with Shah Rukh Khan in India. * WPP's CEO stated that savings from generative AI could be significant, potentially 10 to 20 times the current costs. * Major AI companies have collaborated with the White House to develop watermarking technology for labelling content produced using AI tools, which could apply to AI-generated ads. ## AI2 Dolma, an open dataset of 3 trillion tokens, is available for pre-training Large Language Models ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692407438678/60f29e8d-1337-4261-a77c-b20a10957534.png align="center") * Language models like GPT-4 and Claude are powerful but their training data is closely guarded. * The research group plans an open language model (OLMo) called Dolma, using a dataset of the same name. * Dolma aims to be the foundation for OLMo and will be freely accessible and modifiable for the AI research community. * Dolma is a large dataset (3 billion tokens) and focuses on ease of use and permissions. * The dataset operates under the "ImpACT license for medium-risk artifacts," with specific terms for usage and distribution. [Read More..](https://blog.allenai.org/dolma-3-trillion-tokens-open-llm-corpus-9a0ff4b8da64) # **Artificial Intelligence for Augmentation and Productivity** * The MIT Stephen A. Schwarzman College of Computing has granted seed funds to seven projects. * These projects focus on using AI and human-computer interaction to improve productivity and management in modern workspaces. * Funded by Andrew W. Houston ’05 and Dropbox Inc., the projects encourage interdisciplinary collaboration. * Researchers from computing, social sciences, and management are brought together for these projects. * The seed grants aim to facilitate research, leading to larger initiatives, and foster a community focused on AI-enhanced management. [Read More..](https://news.mit.edu/2023/artificial-intelligence-augmentation-and-productivity-0818) ## **Neuralangelo – A Breakthrough in Computer-Aided 3D Reconstruction** %[https://www.youtube.com/watch?v=PQMNCXR-WF8&t=7s] * Utilizes Multi-Resolution Hashing and neural rendering for detailed and complex structure reconstruction. * Differentiates by not requiring specialized cameras, working with basic RGB captures like smartphone images. * Offers scalability for reconstructing large areas or buildings through step-by-step and multi-level process. * Provides versatile 3D models applicable in VR/AR, gaming, robotics, cultural heritage digitization, etc. * The public availability of its code encourages further development and adaptation by the research community. * Neuralangelo's impact: democratized and scalable 3D reconstruction from common image sources, potential to reshape industries and the real-virtual world interaction. --- # Product Launches & Funding # NCSOFT Announces its AI LLM ‘VARCO’ ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692404148310/8a322931-d30b-44d3-b97d-9d29830f8b32.gif align="center") * NCSOFT, a global game developer and publisher, introduces 'VARCO LLM,' its AI language models. * VARCO signifies 'Via AI, Realize your Creativity and Originality.' * VARCO LLM are categorized as Foundation, Prompt, Dialogue, and Generative models, with performance based on parameter size. * VARCO is the first Korean language model available through Amazon SageMaker JumpStart, offering a free trial. [Read More...](https://kr.ncsoft.com/en/pr/newsDetail/5452.do) ## Electric Sheep Raises $500K Funding ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692403034563/230ea911-8f1b-4a30-86b7-16d463911554.gif align="center") * [Electric Sheep](https://electricsheep.tv/#rotoscoper) receives a capital injection led by AI-focused VCs, including Dasein Capital (US), and backed by Spatial Capital (US) and Look AI Ventures (Czech Republic). * The funding is intended for building and improving Spotlight, an AI rotoscoping tool designed for Hollywood-level detail. * Electric Sheep aims to streamline post-production workflows, enabling artists to focus on impactful visual effects and storytelling. ## The UK Government announces new AI funding for carbon-intensive industries * The UK government has allocated GBP3.75 million for AI solutions to accelerate industrial decarbonisation. * Twelve green AI initiatives will receive GBP1 million to decarbonise and boost renewable energy generation. * An additional GBP2.25 million is dedicated to AI innovations targeting emissions reduction in energy sectors. * The government's Digital Catapult agency gets GBP500,000 to establish the Centre for Excellence on AI innovation for Decarbonisation (ADViCE). * ADViCE aims to facilitate collaboration between technology experts and carbon-intensive sectors to address decarbonisation challenges. ## With Cubby, your AI travel companion, Ascott tests generative AI adoption ![Ascott's Cubby - AI Travel Buddy](https://cdn.hashnode.com/res/hashnode/image/upload/v1692404939304/2b0909e3-0b66-490d-b168-22f4a694f251.png align="center") * Ascott introduces a generative AI-powered web chatbot named "Cubby" to enhance travel planning and booking. * The chatbot is built on Microsoft OpenAI and Azure Services. Cubby serves as a 'travel buddy' and offers travel insights, destination highlights, accommodation recommendations, attractions, shopping, adventure activities, and more. [Read More..](https://www.capitaland.com/en/about-capitaland/newsroom/news-releases/international/2023/august/Ascott_generativeAI_ChatGPT_Chatbot_Cubby.html) ## Arthur launches Bench - A robust way to evaluate LLM ![](https://cdn.hashnode.com/res/hashnode/image/upload/v1692405321492/61d01349-416a-46e2-9cf2-92863b472dea.png align="center") * Bench is an open-source evaluation tool designed for comparing LLMs (Language Models), prompts, and hyperparameters for generative text models. * The tool aids businesses in assessing LLM performance in real-world scenarios to make informed decisions about integrating AI technologies. * Arthur Bench supports model selection, validation, budget optimization, and privacy control. It enables the translation of academic benchmarks into practical performance measures for LLMs. [Read More..](https://www.arthur.ai/blog/introducing-arthur-bench) Cover Picture Credit: [hpc2018](https://www.reddit.com/user/hpc2018/) --- *For sharing any interesting details, please reach out to us through a direct message on Twitter:* [***Saran***](https://twitter.com/Saran_ilango)