What's Inside
Meta's AI-Powered Ad Creative Tools
Google's Enhanced AI Assistant
Canva Unveils AI Tools 'Magic Studio'
Meta's AI-Powered Ad Creative Tools
Meta has introduced generative AI-powered features for ad creatives in Ads Manager. These features aim to assist advertisers in creating and optimizing ad campaigns.
The global rollout of these features will be completed by next year.
Background Generation:
Allows advertisers to create multiple complementary backgrounds for their product images.
Enhances personalization and engagement.
Image Expansion:
Adjusts creative assets to fit different aspect ratios across various surfaces.
Saves advertisers time and resources.
Text Variations:
Generates multiple versions of ad texts based on the advertiser’s original copy.
Provides multiple options to better reach their target audience.
Google's Enhanced AI Assistant
Google introduced Assistant with Bard at the Made by Google event.
This AI-enhanced assistant utilizes generative AI for personalized user assistance.
It can perform tasks like trip planning, email inbox search, and creating grocery lists.
Integrates with Google apps like Gmail and Docs to find and summarize information.
Supports interaction through text, voice, and images while retaining key Assistant features.
Canva Unveils AI Tools 'Magic Studio'
Canva launches Magic Studio, an AI-powered suite for accessible content creation.
Introduces Magic Switch, enabling instant design format transformation without manual adjustments.
Offers automatic translation of designs into 100+ languages.
Introduces text-to-video capability in Magic Media, powered by Runway AI.
New photo editing tools like Magic Grab and Magic Expand enhance editing capabilities.
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